Public relations is no longer about sending out press releases and bothering journalists until they write about you. The new world of PR demands new skills and perspectives. Growth hacking is the word of the day - using the new tools of SEO, analytics, social media, viral marketing and word of mouth. Facebook, Twitter, Instagram, Snapchat are just a few of the tools we use now to reach our audience. I can help you navigate this brave new world. You can find me just north of New York City in Westchester County.
Written content is increasingly important for search engine optimization. An authoritative article with keywords can bring customers to your doorstep. I write news releases, articles, white papers and any other written content you need.
Beyond traditional marketing is the world of growth hacking. Using search engine optimization, content marketing, thoughtful approaches to social media, A/B testing, website analytics, and your existing customer base, we build a foundation for sustainable growth.
The media is one of your most important allies in the battle to reach your customers. But the world of public relations has changed. Today the media is found not only in the traditional places - print, television, radio - but online on blogs, Twitter, Medium, and elsewhere. I help you navigate the ever changing media.
Facebook, Twitter, Instagram, Snapchat, and LinkedIn. I'll help you identify the most appropriate channels for your business. We'll build out your social media channels, identify and engage with significant influencers in your market, and grow your following through an active social media presence.
I provide photography services, including events, head shots, content for social media and websites, and editorial photography.