Daddy, make a picture

Mainly at the prompting of my boss who’s looking for new and interesting ways to make the work of our PR side more relevant, I’m finally delving deep into the world of RSS feeds and their care and feeding.

We have plenty of clients who generate buttloads of content - mainly research - and some of them might even understand what we’re talking about when we get around to making a proposal. So this might actually have some relevance to my career prospects (oh woopie woo).

So right now I’m deep in the O’Reilly book and realizing that I really should pick up a bit more Perl and maybe finally I’ll begin to understand how this all fits together.

But my brain hasn’t imploded yet.