Marketing Begins At Home

Anyone who’s been paying attention to this space knows that among my other obsessions, local government / politics and how technology has an impact have been an ongoing theme here. In addition to being a candidate myself, I’m Webmaster of the Pound Ridge Democratic Committee, and I put together social media strategies for another Town Board race. I’ve also worked on Take19 – a group blog which helped elect our very own John Hall to Congress in 2006.

On Sunday, at SXSW, I’ll be joining Advomatic’s Julie Blitzer in a conversation about Web2.0, technology and local campaigns. We are calling the session “Not Just for Obama” because we both believe from our own experiences that the aggressive use of cutting edge social media tools has a place in the most local of political races and movements.

I’m going to talk about how campaigns have changed from the good old days of smoke filled party clubhouses to today’s iPhone empowered field teams. I’m also going to highlight a few great examples from my own experience here in New York State – movements and organizations using the Web to create change in their own backyards. Julie will talk about the technologies themselves and how they are being used.

I hope you can join us on Sunday in Austin. It promises to be an interesting and educational conversation.

Related articles by Zemanta

• How to Use Social Media as a Politician: Local Results (ricksrss.com)
• That Time Of Year Again (parmet.net)
• How Local Politicians Are Using Social Media (mashable.com)