One of the best things about blogs for PR types is the immediacy of the impact. Email a blogger – get a hit – see your client’s server logs – take the credit – all in a day’s (or afternoon’s usually) work.
Hugh asked me if I could pitch around the story of his good friend Thomas Mahon, aka, the Blogging Tailor of Savile Row. Last night I took what is really the easiest, most straightforward approach – I filled out the ’submit a site’ form on boing boing. And this morning I awoke to a kind note from Hugh thanking me for the results.
Now those of you in agencies… or survivors of agencies… think about that for for a minute. No hours and hours of billable time spent developing the pitch and running by the client, no hours (also billable) agonizing over if the approach and the outlet were right for the client and the message… was it going to get through.
Just a simple conversation with a blogger and a hit.
For a profession and a practice that, at it’s heart is about conversations, we sure can trip over our own words.
Technorati tags: {blogs, Public Relations}
