Robert Scoble’s diatribe on RSS and marketing sites has been making the rounds of the marcom blogsphere. I don’t have to add that he’s right – any marketing effort that doesn’t incorporate RSS is just … well… dumb. And a waste. Etc. etc.
What interested me is that in the last two weeks I’ve spoken with all sorts of PR and marketing folks who all said pretty much the same thing – the blogs are happening… the RSS thing is happening… we better figure it out or we’re all toast.
It seems as if lot of people understand it but not a lot of people know how to do it. And a lot of agencies are playing ‘what are we going to tell the client.’ As in, how are we going to tell the client that we’re pissing away their money pitching what they perceive to be a pack of guys working in Mom’s basement.
At my last job I spent more time than I care to remember repeating the mantra that blogs are not about technology nor are they only for technology companies. Yet the perception is out there that blogs and RSS are toys for tech companies or worse, for the geeks. The truth is it’s for any business interested in talking to its customers.
And to end this on a not-totally unrelated note, I’ve convinced my sister to blog as a means of promoting her business and communicating to her customers. More about that soon.
Technorati tags: {Blogging, RSS}
