Comments on: our ess ess http://www.parmet.net/pr/2005/02/22/our-ess-ess/ Public Relations, Social Media and Ephemera Since 2005 Sat, 20 Mar 2010 06:15:56 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Thoughts in and out of my mind... http://www.parmet.net/pr/2005/02/22/our-ess-ess/comment-page-1/#comment-22 Thoughts in and out of my mind... Tue, 01 Mar 2005 17:21:38 +0000 /?p=13#comment-22 <strong>Marketing Begins At Home </strong> Marketing Begins At Home Marketing Begins At Home
Marketing Begins At Home

]]> By: Thoughts in and out of my mind... http://www.parmet.net/pr/2005/02/22/our-ess-ess/comment-page-1/#comment-18 Thoughts in and out of my mind... Sat, 26 Feb 2005 01:02:00 +0000 /?p=13#comment-18 <strong>Marketing Begins At Home </strong> Marketing Begins At Home Marketing Begins At Home
Marketing Begins At Home

]]> By: Randy Charles Morin http://www.parmet.net/pr/2005/02/22/our-ess-ess/comment-page-1/#comment-15 Randy Charles Morin Thu, 24 Feb 2005 19:04:40 +0000 /?p=13#comment-15 Although RSS is a great tool, it's not a required tool. Marketing efforts that don't involve RSS can still succeed. Remember RSS is just a tool, not the center of the known universe. Although RSS is a great tool, it’s not a required tool. Marketing efforts that don’t involve RSS can still succeed. Remember RSS is just a tool, not the center of the known universe.

]]> By: Ross http://www.parmet.net/pr/2005/02/22/our-ess-ess/comment-page-1/#comment-9 Ross Wed, 23 Feb 2005 10:48:55 +0000 /?p=13#comment-9 Agreed. The way Robert went about it though was a little heavy handed. The problem with getting RSS in use by non-techies is that you either have to disguise it so that they don't know they are using RSS (the name doesn't help either), or you have to solve the subscription problem. Currently it is just too fiddly to subscribe to a new blog.. 1. Why do I get gobbledigook when I click on the Orange XML button. 2. What *is* that orange XML button, and why do I care to know what XML is. 3. RSS 2? 1.1? Atom? Eh? Which do I choose? Why? 4. Cut and paste? What? To where? This wouldn't be too bad but nobody seems to be making any effort to describe a technology wide spec for doing this, some people use feed:// which is not supported everywhere, some people use Browser extensions. Until the aggregator developers get together and decide (possibly with the help of browser vendors) reading blogs is going to stay by geeks for geeks. Agreed. The way Robert went about it though was a little heavy handed.

The problem with getting RSS in use by non-techies is that you either have to disguise it so that they don’t know they are using RSS (the name doesn’t help either), or you have to solve the subscription problem. Currently it is just too fiddly to subscribe to a new blog..

1. Why do I get gobbledigook when I click on the Orange XML button.
2. What *is* that orange XML button, and why do I care to know what XML is.
3. RSS 2? 1.1? Atom? Eh? Which do I choose? Why?
4. Cut and paste? What? To where?

This wouldn’t be too bad but nobody seems to be making any effort to describe a technology wide spec for doing this, some people use feed:// which is not supported everywhere, some people use Browser extensions.

Until the aggregator developers get together and decide (possibly with the help of browser vendors) reading blogs is going to stay by geeks for geeks.

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