Marketing Begins At Home

or Sunday night blogging…

1. I’ve just finished James Cherkoff’s contribution to Change This. Entitled “What is Open Source Marketing?” it hit the nail on the head for a problem I’m trying to wrap my mind around right now. More about that later, but in any case it’s a must read. Go download it now.

2. Disney, or someone must have listened to my rant about marketing for The Hitchhiker’s Guide to the Galaxy because there’s a new trailer rumored to be afoot. Supposedly this is by the filmmakers and not from marketing but it’s obviously a bit huge wet tongue kiss to the fan base, right down to the music from the original BBC radio play at the end of the trailer. Go see it if you are a fan, and even if you aren’t. It makes me want to throw on a bathrobe, grab my towel and head down to the movie theater to wait on line.

3. Speaking of things I’ve been saying, Will sent me an example of a viral marketing campaign for a TV show that just screams for RSS. Back to Scoble’s point - even if the campaign isn’t targeting ‘geeks,’ RSS can play an important role in drawing in a community of users. There’s no obvious reason CBS has to force viewers to come back to the site - they can put their branding on the RSS feed and still provide rich content and links back to their own marketing site but they don’t - it’s just crippleware masked as a ‘blog’ but as real as the McDonald’s French Fry blog - which uses RSS.