How To Pitch the Elusive Blogger

A bit of a kerfufle has arisen over PR bloggers getting pitched by… other PR folks.

Tom Murphy recounts being spammed and offers some tips via Steve Rubel.

Jeremy Pepper chimes in with his own thoughts on the matter and comments on how other PR bloggers have reacted to getting ‘the pitch.’

My own two cents… I tell my colleagues who ask that pitching a blogger is no different than pitching a reporter. Do your homework. Treat them with respect, it’s a conversation not a lecture. Be a resource. And don’t be annoying.

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