Or Blue(tooth) Monday….
As part of a promotion for their forthcoming CD, New Order are offering free ringtones to UK users.
Nothing new about that. It’s how it works that’s so cool.
Digital interactive posters in Manchester and London will offer song clips, photos and ringtones that are beamed directly via Bluetooth to users’ cell phones.
So.. now that you’ve figure out promotion…. why is the US release date for the new CD a month after the UK release? Anyone care to speculate how many US fans will wait vs. how many will just find the files via bit torrent or other means and download them? Hello… we live in a demand economy, my kids can watch their favorite TV shows anytime they want and they’re going to grow up believing the same for movies, music and any other form of entertainment. So why the wait?
now playing on iTunes: Krafty (Album Version) by New Order
