B.L. Ochman, asks a very timely and important question.. Why do clueless publicists still have jobs?
For those who haven’t read it, B.L. gets a PR pitch with a one MB file attached and screams for the publicists head. Or short of that, her job.
I’m going to agree with her sentiment, but disagree with how she handled it. I haven’t been a PR blogger long enough to get any PR pitches but even in the past two years I’ve seen enough all around bad habits from PR folk, even those working in tech. Things like HTML email and attachments are still SOP in most agencies and even when the bosses know it’s wrong they still do it because they think they can stun reporters with flashy photos and neat graphics.
Fortunate me, as a freelancer I can choose to work with agencies and individuals who understand RSS from a hole in the ground and know that creating a list of 300 reporters with ‘tech’ in their beats from Bacons, MediaMap or Vocus and sending them each the identical pitch just might not be the best way to get coverage.
On the other hand, there are plenty of people I know in agencies who think there must be a better way. What those of us on the side of good have to do is educate and preach the gospel of good PR practices so the message gets through.
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