Lots of dancing in the streets over the BusinessWeek cover story on blogs. And I can see the well worn copies of BusinessWeek - pages covered in post-it notes - being passed around the offices of agencies everywhere on Monday morning.
Pardon me for checking my train schedule but does it strike anyone that BusinessWeek is painting a moving train here?
I think it’s fairly safe to say that everyone who ‘gets’ blogging, RSS, podcasting, Wikis, etc., is already on the train. Anyone who’s going to pick up this article, slap themselves on the forehead and make a panicked call to their marketing department (”Get me Johnson on the phone… We need a blog!!”) is someone who’s picture I might find in my son’s Big Book of Dinosaurs.
People get ready, there’s a train a-coming. Sorry, got into the minstrels.
Of course, what’s going to happen is Johnson will read the article, and will quote A Few Good Men with “the old man’s gone out of his mind.”