Marketing Begins At Home

Forty-eight years ago, I made the cold call to Ray Kroc, and that’s how we got the McDonald’s business. Today, you still need those kinds of relationships and skills.

If you haven’t been reading Jeremy Pepper’s PR Face2Face interview series, you’ve been missing some important stuff. The latest, Jeremy’s interview with GolinHarris founder Al Golin is a must-read for pearls of wisdom like the one above, and many more.