Ad Pulp reports that Fast Company, a magazine that always worked better in theory rather than practice, my be done for.
I’ll always remember those late-90s issues, so filled with ads they made Vogue look like a pamphlet. I’ve always tried to enjoy Fast Company but I could never get into it’s breathless, ‘gee isn’t working hard and playing hard FUN???’ tone of voice.
And maybe it was the fact that after ten years of unsuccessfully pitching the transformative enterprise software flavor of the month, I finally get a hit with a story about a tailor with a blog.
when my nine year old niece is trying to Skype me to tell me how happy she is that school is out for the summer.
I’ve ranted before about how quaint the Yellow Pages are and how annoying it is each year to shove the new copy into the junk drawer after extracting the old copy and tossing it in the trash.
Alain Jourdier brought me back to earth with a great reality check on how traditional marketing is still with us and isn’t going anywhere soon.
In communities like Alain’s and mine, we live or die by the Pennysaver and the local weekly and monthly rags. To a lot of very sophisticated, technically literate people in my community, the The Patent Trader is still an important source of news and information about what’s going on in our backyard.
And the Pennysaver - the best place to find just about anything - isn’t blogging anytime soon.
So what does this mean for marketeers with an eye towards the cutting edge? It’s what we’ve been discussing all along: new media is important but old media is still with us and it isn’t going anywhere.
Technorati Tags: marketing
Holiday weekend over.
Normal blogging will resume shortly.
Image via Hugh of course!
Jonathan Carson, CEO of BuzzMetrics on why PR agencies should own WOM marketing.
Setting aside the issue of whether WOM marketing is the Way Of The Future or the road to hell, Jonathan makes some interesting points about the PR industry.
I know many PR professionals that admit their industry often misses its higher calling – managing relationships with stakeholders – by overemphasizing media (or journalist) relations.
Great point.
The reaction I get from a lot of PR folk when I talk about blogs is ‘well, they aren’t media so we don’t need to talk to them, just monitor them.’
Watch out for that meteor!
Link via John Wagner
Technorati Tags: public relations