As we’ve all discovered (hopefully) over our long years toiling at PR agencies, you can only control so much. You can deliver the big interview only to have the client drop the ball. Or the reporter shows up unprepared. Or the editor decide the story has no point. Or (as once happened to me) Michael Jackson marries Lisa Marie and your big front page story on the Post gets bumped, forever.
Someone’s PR agency is getting fired over this. But I wonder if the copywriter who did the cover was even aware.
