further evidence that PR and control are a bad mix

Published
by
David Parmet
on 5/2/2005
in Profound Thoughts
. Comments

As we’ve all discovered (hopefully) over our long years toiling at PR agencies, you can only control so much. You can deliver the big interview only to have the client drop the ball. Or the reporter shows up unprepared. Or the editor decide the story has no point. Or (as once happened to me) Michael Jackson marries Lisa Marie and your big front page story on the Post gets bumped, forever.

Someone’s PR agency is getting fired over this. But I wonder if the copywriter who did the cover was even aware.

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  • How ridiculous. It reminds me of an episode of the show Curb Your Enthusiasm where a newspaper really messes up an obituary. Just another example of why it pays to be detail oriented in the world of published media.
  • Um, is PerfectMatch really on that many people's radars that that is going to hurt the PR firm or eHarmony? When I think of the 40-page questionnaire and competition for eHarmony, it's usually True.com that I think of.

    Mountains out of mole hills, methinks.
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