Some things should have been left back in the 90s

Published on 5/3/2005 in Mouthing Off. Comments

Kevin Briody chimes in with the ‘Evil Word of the Day’ — solution!

I’m sorry but I thought like flannel and stock options we left that one back in the 90s.

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David

I guess there are solutions.. and then there's sloppy (or lazy) marketing-speak. I was refering to the latter....

Kevin Briody

Larry makes a good point - the issue is about communicating a value proposition in clean and direct language. Too many companies simply use marketing speak to "fancy up" their messaging, at the expense of making sense.