The Kensington bag saga (AKA, this years Kryptonite lock story) continues.
Larry Borsato and others have tried to get in touch with Kensington’s PR agency, Connecting Point Communications, with varying degrees of success. Someone finally did get back to Larry – with the excuse that he was ‘out of the office for two days’ and didn’t get his email.
Lame, lame and lame.
Putting aside how easy it is to set up a search feed for your clients so you can easily monitor what’s being said about them, if you aren’t at least checking your email now and then, then you aren’t doing your job.
Here’s what’s probably going on. Kensington, like a lot of big companies, has a big book called ‘The Crisis Communications Plan’ stashed somewhere. And on page one it says ‘don’t respond to any enquiries until we get our messages straight.’
Which is why events like this are like meteors were to the dinosaurs.
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