This worked so well the last time I tried it, I figured I’d try it again.
An agency friend asks “what should I tell a client, a fairly well known company, when they ask ‘do we need a blog’?”
The answer of course is yes, if you are interested in entering into a closer, more honest relationship with your customer base.
Then there are the usual suspects / answers:
1. Authority – blogging lets you speak with authority on your product, your market, your industry.
2. Relationships – blogging lets you build a better relationship with your customers, suppliers, retail channel and other stakeholders.
3. Voice – blogging lets you speak in an honest voice, one not encumbered by marketing and lawyer speak.
4. Google juice – more links, more content, more Google juice.
OK class, what else?
Technorati Tags: blogging, public relations
