Jonathan Carson, CEO of BuzzMetrics on why PR agencies should own WOM marketing.
Setting aside the issue of whether WOM marketing is the Way Of The Future or the road to hell, Jonathan makes some interesting points about the PR industry.
I know many PR professionals that admit their industry often misses its higher calling – managing relationships with stakeholders – by overemphasizing media (or journalist) relations.
Great point.
The reaction I get from a lot of PR folk when I talk about blogs is ‘well, they aren’t media so we don’t need to talk to them, just monitor them.’
Watch out for that meteor!
Link via John Wagner
Technorati Tags: public relations
PR should own more than just WOM. We should own blogs, and take back the blogs from blogging consultants that have no PR experience, but are out pounding the pavement and presenting to PR firms and organizations.
Once again, PR sits back and lets what should be a PR function be taken over by Web developers and marketers. It’s a shame.
What does PR own?
There’s a pretty good article here from Jonathan Carson of BuzzMetrics, who says the PR world has missed the word-of-mouth marketing boat because it’s been too heavily focused — still — on media relations. His payoff pitch is this:
PR Miscellany – May 30, 2005 (Updated)
Memorial day in the US and Spring Holiday in the UK which will mean a quieter day than usual in the blog cloud…