Jonathan Carson, CEO of BuzzMetrics on why PR agencies should own WOM marketing.
Setting aside the issue of whether WOM marketing is the Way Of The Future or the road to hell, Jonathan makes some interesting points about the PR industry.
I know many PR professionals that admit their industry often misses its higher calling – managing relationships with stakeholders – by overemphasizing media (or journalist) relations.
Great point.
The reaction I get from a lot of PR folk when I talk about blogs is ‘well, they aren’t media so we don’t need to talk to them, just monitor them.’
Watch out for that meteor!
Link via John Wagner
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