End of an error

Published
by
David Parmet
on 5/31/2005
in Profound Thoughts
. Comments

Ad Pulp reports that Fast Company, a magazine that always worked better in theory rather than practice, my be done for.

I’ll always remember those late-90s issues, so filled with ads they made Vogue look like a pamphlet. I’ve always tried to enjoy Fast Company but I could never get into it’s breathless, ‘gee isn’t working hard and playing hard FUN???’ tone of voice.

And maybe it was the fact that after ten years of unsuccessfully pitching the transformative enterprise software flavor of the month, I finally get a hit with a story about a tailor with a blog.

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  • Blog hits are surely easier to get than print hits, given the real estate in the magazine. But to be honest, it all depends on the quality of the pitch -- and whether the story you want to tell is a story that resonates with the magazine or periodical you're pitching. A phrase like "transformative enterprise software" doesn't ring any bells for me, really, because FC doesn't write about products or software that much. We write about leadership, innovation, and how people _work_. That's the spin we'd have looked for in your previous pitches. A low-tech tailor publishing a blog? That's an intriguing work culture concept.
  • This is one of those things that still blows my mind about the internet... mention a publication and an editor shows up to discuss.

    Thanks Heath for stopping by. I appreciate the advice.
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