The more things change
I’ve ranted before about how quaint the Yellow Pages are and how annoying it is each year to shove the new copy into the junk drawer after extracting the old copy and tossing it in the trash.
Alain Jourdier brought me back to earth with a great reality check on how traditional marketing is still with us and isn’t going anywhere soon.
In communities like Alain’s and mine, we live or die by the Pennysaver and the local weekly and monthly rags. To a lot of very sophisticated, technically literate people in my community, the The Patent Trader is still an important source of news and information about what’s going on in our backyard.
And the Pennysaver - the best place to find just about anything - isn’t blogging anytime soon.
So what does this mean for marketeers with an eye towards the cutting edge? It’s what we’ve been discussing all along: new media is important but old media is still with us and it isn’t going anywhere.
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Unlike politics, blogging isn’t local.
Paul at Marketing Begins at Home makes an excellent observation:Alain Jourdier brought me back to earth with a great reality check on how traditional marketing is still with us and isnt going anywhere soon. In communities like Alains and mine,…