Monthly Archive for May, 2005

This worked so well the last time I tried it, I figured I’d try it again.

An agency friend asks “what should I tell a client, a fairly well known company, when they ask ‘do we need a blog’?”

The answer of course is yes, if you are interested in entering into a closer, more honest relationship with your customer base.

Then there are the usual suspects / answers:

1. Authority – blogging lets you speak with authority on your product, your market, your industry.

2. Relationships – blogging lets you build a better relationship with your customers, suppliers, retail channel and other stakeholders.

3. Voice – blogging lets you speak in an honest voice, one not encumbered by marketing and lawyer speak.

4. Google juice – more links, more content, more Google juice.

OK class, what else?

Technorati Tags: blogging, public relations

Well you put someone across from Robert Scoble and BAM! they start blogging….

It’s a virus I tells ya!

My good buddy and client Dave Hamilton is now one of us.

Dave is the publisher of The Mac Observer and co-founder of BackBeat Media – a rapidly growing online advertising empire, I mean network. He’s one of those guys who always has a (very informed) opinion on what’s going on the tech industry and someone who I’ve been telling for nearly a year now that he NEEDS A BLOG.

Well now he has one.

Go read and add his feed to your reader of choice.

Now to get him podcasting…..

Technorati Tags: blogging