Dave asks what is a blog, or more exactly, what makes a blog different from other web sites?
He says (and I’m inclined to agree) that it’s the voice that makes a blog a blog, the distinct individual voice of the blog’s author that makes it a blog.
My own definition is that blogging is more of a process – the process of interaction between the author and the readers. This includes the blog itself, the comments and the trackbacks. A blog enables a conversation. That could be between the proverbial 15 year old goth kid on Live Journal and his peeps or between the Vice Chairman of GM and car enthusiasts.
It’s all about conversations, which is, oddly enough, what marketing and public relations are all about as well.
Technorati Tags: blogging, marketing, media, public relations
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Hallelujah!! With the recent spate of people turning off comments to their blogs, what makes those sites any different than just a Website? Blogs are supposed to be an open conversation.
Plus, you hit the nail on the head about blogging consultants. Here they are running around giving advice to PR firms and organizations, but with what PR background? With the 300+ PR bloggers out here that CAN speak about blogging and public relations, it amazes me that PR is losing the blogosphere to other so-called specialists.