Come for the free beer, stay for the marketing disruption

Hugh is at it again, proving that a guy with enough bandwidth and a great story to tell can create a global microbrand.

Is a few free samples and a couple of well-executed blog posts enough to successfully launch a national brand? If it is, then a lot of ad agencies can kiss their sorry-ass business models goodbye.

All marketing should be this much fun.

Speaking of, Thomas is back in New York this week. Anyone who wants a $3,000 suit, drop me a line

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