Blogging practices that need practice

Published on 6/14/2005 in Mouthing Off. Comments

Ketchum announces a Global Personalized Media service with a 300+ words news release that goes on and on and on and on….

You can almost take this one apart, sentence by sentence, for committing all of the sins of traditional corporate-speak PR. You know, the kind of stuff we’re supposed to be leaving behind in our brave new world of participatory PR and marketing.

Sentences like “RSS is experiencing rapid interest and adoption in the U.S. as users of iPods and other MP3 players multiply; already most journalists use RSS aggregators to keep them up-to-date on breaking news” just make me want to say ‘oh, really?’ in that way my five year old son does when I tell him it’s time for his bath.

B.L. Ochman, in her own priceless style, calls it for what it is … a news release from hell from an agency with no RSS feed or blog.

Update: Comments and insights from Stowe Boyd and Neville Hobson. Funny conjecture from Josh Hallett.

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  • Steven Stevens
    What happened to the San Francisco Ketchum Food group? I noticed than Andrea Barrish does not work there anymore. Any Ideas what's going on over there? I
  • Well, there's no corporate blog, but they are blogging. And, woohoo on the upsell!!
  • Jeremy - my point is that in this case, they used the same old same old to announce something exciting and yes, interesting.... an overly long, bloated, quote heavy news release.

    Why not announce it on their blog? Oh, wait... yeah, I forgot. They don't have one.

    It would be nice to celebrate more big agencies who 'get it' like you do. But unfortunately most big agencies seem to see dollar signs and an opportunity to sell up.
  • Groan. So, it was a badly worded press release. What should be celebrated is that the large agencies are understanding the need to be part of the blogosphere, and know the space for clients. This should helpfully stave off bad pitches and bad blogs.
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