Comments on: Blogging practices that need practice

By: Steven Stevens

Steven Stevens — Sun, 19 Jun 2005 15:51:18 +0000

What happened to the San Francisco Ketchum Food group? I noticed than Andrea Barrish does not work there anymore. Any Ideas what’s going on over there? I

By: PR meets the WWW

PR meets the WWW — Sat, 18 Jun 2005 09:38:09 +0000

Dear Ketchum, welcome to the blogosphere.
When it launched the Personalized Media service, Ketchum had some good ingredients for preparing a smooth entry in blogland: a (sort of) blog (and RSS feeds, by default), a podcast (well, almost), and a collaboration with a PR blogger. But it just didn…

By: Jeremy Pepper

Jeremy Pepper — Tue, 14 Jun 2005 23:06:34 +0000

Well, there’s no corporate blog, but they are blogging. And, woohoo on the upsell!!

By: David

David — Tue, 14 Jun 2005 22:09:33 +0000

Jeremy – my point is that in this case, they used the same old same old to announce something exciting and yes, interesting…. an overly long, bloated, quote heavy news release.

Why not announce it on their blog? Oh, wait… yeah, I forgot. They don’t have one.

It would be nice to celebrate more big agencies who ‘get it’ like you do. But unfortunately most big agencies seem to see dollar signs and an opportunity to sell up.

By: Like It Matters

Like It Matters — Tue, 14 Jun 2005 21:54:23 +0000

You Have to Eat the Dog Food, Part Whatever
David Parmet harshes on Ketchum’s announcement of its new DIY media influencer services. They call it personalized media. Micromedia. Micromarketing. Global microbranding. Whatever. Key is, as Parmet points out, they did the announcement in the same o…

By: Jeremy Pepper

Jeremy Pepper — Tue, 14 Jun 2005 20:48:33 +0000

Groan. So, it was a badly worded press release. What should be celebrated is that the large agencies are understanding the need to be part of the blogosphere, and know the space for clients. This should helpfully stave off bad pitches and bad blogs.