Or… “I’ll have another one of those there iconic drinks that resonate with me….”
The Slurpee is celebrating its 40th birthday with a news release that’s practically mesozoic.
“Slurpee is truly an iconic American brand,” said Wendy Liebmann, founder and president, WSL Strategic Retail. “Slurpee was one of the defining icons of American pop culture in the 1960s. Forty years later, it still resonates with a broad base of consumers who see it as their big chilly drink of choice.”
For pete’s sake people… IT’S A FREAKING SLURPEE!!!!!
I almost wish I was in the room when they came up with “big chilly drink of choice.”
Almost.
link via AdPulp
UPDATE: John Wagner chimes in with an iconic movie reference.
Technorati Tags: 7-11, marketing, public relations, slurpee, technology
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