In my rant about Ketchum’s Global Micro Personalized Media Matrix You Name It Practice, I stated that they do not have a blog or an RSS feed.
I was only half right. They don’t have an RSS feed.
They apparently do have a blog. Apparently they’ve been blogging since the beginning of June.
Here’s a tidbit from the June 2 entry:
Apple Computer, for one, has been successful at monitoring and reacting to online comments about the company. Consider what happened when brothers Casey and Van Neistat launched a protest Web site called, “iPod’s Dirty Secret,” after discovering that Apple’s digital music player’s batteries were irreplaceable but lasted just 18 months. Visits to the Web site quickly soared.
KEY TAKEAWAY: Apple officials became aware of the Web site and quickly addressed the problem by offering replacement batteries at a fraction of the cost, thus keeping its reputation intact before it soured badly from the fallout.
So for the second time in a week I’m just mystified by what’s coming out of Ketchum. Compared to Apple’s reaction on the battery issue, the folks behind the Kryptonite lock were models of Cluetrain-like behavior.
Leaving aside the content, the whole thing reads like ‘hey, I’m a blog from a PR agency’ or about as natural as artificial sweetener. Compared to Richard Edelman’s Speak Up blog, which reads like it was actually written with some thought by a human being who cares about what he’s writing about, the Ketchum blog reads like it was written by a committee.
As I said before, there’s no RSS feed and no place to leave comments. But if you email Ketchum’s VP of Business Development with your comments and suggested topics, you might win a free iPod Mini.
Technorati Tags: blogging, marketing, public relations
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