This one might have snuck under the radar this weekend but apparently Fast Company will live another day after all.
Despite my previous snarky comments, I really do enjoy the book and I’m happy to see it live. One thing you could always count on with FC, it was about ideas, not things and that made it a challenge for any PR-bot worth their salt. I suppose it’s a testament to FC that practically any proposal or ’90 day quick-start PR plan’ for any remotely tech or corporate communications client has a reference to FC as a ‘top-tier media target’ buried in it somewhere.
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