On behalf of PR people everywhere

Published on 7/13/2005 in Profound Thoughts. Comments

I would like to formally extend this apology to members of the press for being stalked, grabbed, poked, shoved and shouted at while trying to get from one end of a trade show floor to another.

Today I’ve seen the dark underbelly of the PR world from the other side. Think it’s bad manning a booth and getting the evil eye from the members of the press? Try being one for a day.

And another thing, let’s all just drop the big fat press kit folders once and for all. Do you really think anyone even bothers to open them? For BackBeat Media I made up press kits on USB drives. They’re small and have the logo on them and never before in my life as a flack have reporters actually asked me for the press kit.

More tomorrow…

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  • Well, good pre-show planning should cut down on the need to stalk folks. If you have news or something of value to communicate while at the show, schedule appointments. Reach out to your contacts and find out if they're going to the show. Sure, you'll have a few no-shows and you'll wind up meeting with other folks not on your schedule, but that's show life.

    Trade shows are tough on everyone, but they bring the bulk of one industry under one roof for a day or two. So there's a lot of value for all involved. That said, I laugh at the press rooms. They guard them as if national security secrets are stashed in those cubbyholes. But at the end of the day, you put stuff in a press kit that you want published...so why all the security?
  • Blake - good question and probably part of a larger entry I'll one day get around to writing :-)

    For starters though, it's basic PR 101 - target carefully, plan ahead, don't go to a consumer pub with a b2b story and vice versa and above all else, be polite.
  • Do what I do - look really fast at the nametag, then make the decision to bother them or not. :)
  • Interesting perspective. I've never been to a show myself, but I could only imagine. What can we do instead?
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