Comments on: Towards a new PR http://www.parmet.net/pr/2005/07/25/towards-a-new-pr/ Public Relations, Social Media and Ephemera Since 2005 Mon, 15 Mar 2010 09:02:03 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Weblogs Work » The New PR: Blog Post –> Media Attention http://www.parmet.net/pr/2005/07/25/towards-a-new-pr/comment-page-1/#comment-3487 Weblogs Work » The New PR: Blog Post –> Media Attention Mon, 15 Aug 2005 13:16:49 +0000 http://www.parmet.net/pr/?p=172#comment-3487 [...] Of course, that’s overstating it.  We’re not of the mind that the ‘press release is dead’ (one of many memes tech savvy PR types are wrestling with today).  We do thinks blogs are great tools for PR.  At the very least, they are a super efficient way to distribute & syndicate the PR materials your company invests so many resources to develop.  Many journalists have already been vocal about preferring to get RSS feeds  instead of email pitches.  This article talks about a security firm who garnered international press attention from a single blog post.  Sunbelt Software wrote about an identify theft ring on their blog devoted to security issues.  The next day, media picked up the story, and other bloggers reposted it. [...] [...] Of course, that’s overstating it.  We’re not of the mind that the ‘press release is dead’ (one of many memes tech savvy PR types are wrestling with today).  We do thinks blogs are great tools for PR.  At the very least, they are a super efficient way to distribute & syndicate the PR materials your company invests so many resources to develop.  Many journalists have already been vocal about preferring to get RSS feeds  instead of email pitches.  This article talks about a security firm who garnered international press attention from a single blog post.  Sunbelt Software wrote about an identify theft ring on their blog devoted to security issues.  The next day, media picked up the story, and other bloggers reposted it. [...]

]]> By: Vy Blog http://www.parmet.net/pr/2005/07/25/towards-a-new-pr/comment-page-1/#comment-1348 Vy Blog Tue, 26 Jul 2005 17:22:09 +0000 http://www.parmet.net/pr/?p=172#comment-1348 <strong>One Doc blog post = MBA in PR</strong> You could look at Doc's post today on PR and get a nice, compact graduate degree in what's going on with PR today. Cuts included from Edelman and my friend David Parmet, both of whom contribute valuably. These three speak One Doc blog post = MBA in PR

You could look at Doc’s post today on PR and get a nice, compact graduate degree in what’s going on with PR today. Cuts included from Edelman and my friend David Parmet, both of whom contribute valuably. These three speak

]]> By: Like It Matters http://www.parmet.net/pr/2005/07/25/towards-a-new-pr/comment-page-1/#comment-1148 Like It Matters Mon, 25 Jul 2005 17:45:57 +0000 http://www.parmet.net/pr/?p=172#comment-1148 <strong>The Message Is The Message</strong> David Parmet is talking his usual good sense about the need for PR shops to get clued in. Sez David: "The way we deal with journalists is a problem precisely because we make assumptions about ‘control’ and ‘message’ that are... The Message Is The Message

David Parmet is talking his usual good sense about the need for PR shops to get clued in. Sez David: “The way we deal with journalists is a problem precisely because we make assumptions about ‘control’ and ‘message’ that are…

]]> By: Becki http://www.parmet.net/pr/2005/07/25/towards-a-new-pr/comment-page-1/#comment-1147 Becki Mon, 25 Jul 2005 17:44:27 +0000 http://www.parmet.net/pr/?p=172#comment-1147 Hey Dave - I couldn't agree more. I have been in PR for almost 8 years and reporters have not changed - less is more. Press releases will always have their place, it's one document that captures all the specifics. But, as we all know, reporters can read that and use what they want. What they need is a knowledgeable, savvy PR person to bring news to their attention and tell them WHY they should write about it - all in a sentence or two - or 30 seconds, depending on your preference of course. Hey Dave – I couldn’t agree more. I have been in PR for almost 8 years and reporters have not changed – less is more. Press releases will always have their place, it’s one document that captures all the specifics. But, as we all know, reporters can read that and use what they want. What they need is a knowledgeable, savvy PR person to bring news to their attention and tell them WHY they should write about it – all in a sentence or two – or 30 seconds, depending on your preference of course.

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