Take a look at the most recent entry from English Cut.
Go all the way down to the bottom and read this:
[TIP:] I’ve said it before, and I’ll say it again. For the money, the British high street retailer, Marks & Spencer’s makes as good a suit as anyone. I rate them highly. [NB: I do not have any business dealings with them. Just one tailor's opinion etc.]
Can you even imagine such an outburst of honesty from any of your clients?
Here’s a tip – by giving credit where credit is due, Thomas is bolstering his reputation as the expert. Not just ‘a’ tailor but ‘the’ tailor. Hugh calls this the new advertising. I think it’s much more than that.
Adam Curry talks about taking back our media. I think what all of this – blogs, ‘citizen’ created media, the Web as the great big recommendation engine – really means is that consumers, no longer content with being marketed at, are taking up the conversation with each other and with producers. And if the producers don’t answer back (think Dell), the consumers will move on to someone who does.
Speaking of Dell, here’s a story that proves the other side of my point. Getting a reputation as a company that’s not interested in responding to customer problems isn’t as good for their bottom line as they thought.
Technorati Tags: blogging, dell, English Cut, Hughtrain, marketing, public relations
