I’m not dead yet

Dave Taylor still thinks PR is dead.

As an aside, Dave didn’t seem to mind yours’ truly being a PR guy when I pitched him this story on his blog, now did he? Or maybe he didn’t realize I was on the dark side. It’s hard to tell sometimes since I’ve had that 666 tattoo removed… But I digress.

The issues isn’t PR. It is, as I’ve said before certain PR practitioners, specifically the way most PR agencies view their work. Dave is right when he condemns the clueless press release and phone call mills that are a dime a dozen in our industry. He’s also right to point out that there are some diamonds in the rough that is PR. There are some agencies who understand how to build relationships with reporters, editors and bloggers.

So… let’s turn down the hyperbole, shall we Dave…

Speaking of PR agencies fighting the good fight, Joel Richman of PAN chimes in with some thoughts on the matter.

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Dave Taylor

Au contraire. PR as practiced by old-school agencies is long since dead, David. It's the smart ones at the front of the pack, groups like your own agency, that are reinventing PR to remain relevant in the age of electronic communications. Remember, for every smart PR person who is part of the evolution, there are three that are dinosaurs wondering what happened to all those yummy ferns. :-)

Jeremy Pepper

I'd buy the argument more if he used other agencies as examples. Does WaggEd blog, have blogger relations, have anyone blogging at the agency? Just because you have to go through them to get to Scoble doesn't mean they get it.

Wait, sorry, it's just the blogosphere's favorite meme: PR must be dead, because blogs are so important!!

Dave Taylor

Robert Scoble doesn't have anything to do with it, Jeremy. Why bring him into this discussion? And if you read what I wrote - and I know you already did - then I'm most assuredly NOT saying that it's because "blogs are so important". Sheesh. :-)