We have a winner!!!
It was only a matter of time…
e.l.f Cosmetics and their agency Think PR have truly stepped up to the plate with this little ditty….
e.l.f. Cosmetics would like to do as much as they can to provide relief to this devastating situation. Thousands of people are without any of their belongings. Although make-up is a secondary need, e.l.f. hopes to get people back on track. This is a small token, but it’s a start.
This would be funny if it weren’t so pathetic.
Full atrocity here.
UPDATE: PR Newsire had the decency to remove the release. It’s still in their system here. A tip of the hat to Jeremy Pepper for the link.
Update II: Dave Black of Voce says it better than I can.
Link via The Flack
Technorati Tags: Katrina, /marketing, /public relations
