Profound thought of the day

Okay, read his piece, and had some thoughts to bounce off of you, the best damn PR blogger on the East Coast, the man that should be the industry spokesman.

Well, Hugh says ad agencies don't get it bc blogs are free, and aren't billable enough. Well, what about PR firms? There is so much content and tracking that can be billed, are blogs better for the PR industry?

I am the spokesman for noman.

The PR industry, at least the part of the PR industry that I've been inside of all these years, can't relate to anything unless it is montize-able (yeah, not a real word but anyway). That's the point - unless we can figure out a way to make money from telling our clients to blog, we won't be telling our clients to blog any time soon.

But on a more macro level (buzzword) - the point of the quote, at least for me, is that blogging is only the tip of the proverbial iceberg. You know just as well as any of us - oh blogging PR superstar - that there's a lot more going on than just blogging.

There's a ton more going on than just blogging, but too many of those blogging superstars can't see behind the end of their noses, or their scarlet A's.