Comments on: The meme comes west http://www.parmet.net/pr/2005/09/16/the-meme-comes-west/ Public Relations, Social Media and Ephemera Since 2005 Sat, 20 Mar 2010 06:15:56 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: jewellery http://www.parmet.net/pr/2005/09/16/the-meme-comes-west/comment-page-1/#comment-376650 jewellery Thu, 22 Oct 2009 16:48:05 +0000 http://www.parmet.net/pr/?p=209#comment-376650 <strong>jewellery...</strong> this is why i always pick my nose.... jewellery…

this is why i always pick my nose….

]]> By: brave new world http://www.parmet.net/pr/2005/09/16/the-meme-comes-west/comment-page-1/#comment-77400 brave new world Sun, 01 Apr 2007 17:13:16 +0000 http://www.parmet.net/pr/?p=209#comment-77400 <strong>brave new world...</strong> I Googled for something completely different, but found your page...and have to say thanks. nice read.... brave new world…

I Googled for something completely different, but found your page…and have to say thanks. nice read….

]]> By: Marcom Blog » Blog Archive » Welcome David Parmet to Marcomblog http://www.parmet.net/pr/2005/09/16/the-meme-comes-west/comment-page-1/#comment-9502 Marcom Blog » Blog Archive » Welcome David Parmet to Marcomblog Thu, 16 Feb 2006 02:20:55 +0000 http://www.parmet.net/pr/?p=209#comment-9502 [...] David's past experiences range from the intense and hectic New York City political campaigns to work at several major agencies and helping the English Cut launch as one of the most unique and successful PR/Marketing blog efforts - ever. He worked with Hugh McLeod to launch this tailor's blogging campaign. Read their story here and more here at David's blog. I'm not blowing smoke by saying 'ever', either. A blog that makes Bespoke Savile Row tailors the talk of the internet is impressive. They have also teamed up to bring wine marketing online in blogs and made a big splash - in all the right ways. [...] [...] David’s past experiences range from the intense and hectic New York City political campaigns to work at several major agencies and helping the English Cut launch as one of the most unique and successful PR/Marketing blog efforts – ever. He worked with Hugh McLeod to launch this tailor’s blogging campaign. Read their story here and more here at David’s blog. I’m not blowing smoke by saying ‘ever’, either. A blog that makes Bespoke Savile Row tailors the talk of the internet is impressive. They have also teamed up to bring wine marketing online in blogs and made a big splash – in all the right ways. [...]

]]> By: Jeremy Pepper http://www.parmet.net/pr/2005/09/16/the-meme-comes-west/comment-page-1/#comment-6636 Jeremy Pepper Fri, 16 Sep 2005 19:40:07 +0000 http://www.parmet.net/pr/?p=209#comment-6636 That's like what Three Buck Chuck did, and then the press came. Trader Joe's never really did any PR campaign for the wine, but it built a huge following from its customers, and then sprang forth into the news. Of course, being in Trader Joe's didn't hurt Chuck either. The thing with blogs is that they are the most base level of grassroots marketing, where it can virally spread. We've seen it be used for good, we've seen it be used for personal vendettas, we've seen it be used for boredom. But, all in all it does work. To go back to the other post, I think it's the guerilla marketers that will win, because they'll have no issues sending out fake commenters to blogs to "discuss" things. That’s like what Three Buck Chuck did, and then the press came. Trader Joe’s never really did any PR campaign for the wine, but it built a huge following from its customers, and then sprang forth into the news. Of course, being in Trader Joe’s didn’t hurt Chuck either.

The thing with blogs is that they are the most base level of grassroots marketing, where it can virally spread. We’ve seen it be used for good, we’ve seen it be used for personal vendettas, we’ve seen it be used for boredom. But, all in all it does work.

To go back to the other post, I think it’s the guerilla marketers that will win, because they’ll have no issues sending out fake commenters to blogs to “discuss” things.

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