The perfect cut

PR peeps… ever wonder what blogging can really do for your clients?

English Cut is featured in last Sunday’s New York Times Style Magazine. It’s not about the blog but the blog is what got us there. The fact of a Savile Row tailor who can talk about the industry in clear straightforward terms – telling the uninitiated how they too can find the best suit they ever owned…. That’s what got us there.

Here’s where Robert Scoble’s Corporate Weblog Manifesto, specifically rule #18, suddenly makes perfect sense to me. Link to your competitors and say nice things about them.

So Anderson & Sheppard are so cool they hardly have a web site (go look and you’ll see what I mean). Fine. In the end, if all markets are conversations and Thomas is the only bespoke tailor offering a conversation, I’ll give you one guess who to put your money on.

Technorati Tags: blogging, /cluetrain, /English Cut, /Hughtrain, /public relations

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