Thus Bespoke Zarathustra*

Thomas Mahon just wrapped up another blockbuster U.S. trip.

Yesterday (after he marked up my new suit and insisted on taking it back to the U.K. for more tweaking… damn the guy is worse than George Lucas!) we sat down with Stephen Baker of BusinessWeek’s Blogspotting blog (I always read that as Trainspotting, but I digress).
English Cut
Stephen blogged about the meeting here. The podcast interview should be available here this Tuesday night.

Update: Hugh chimes in on the potential for the U.S. market. I’ve been noticing a lot of small differences in the way the the British go about ‘the sale,’ versus the typical American. For one thing, Americans who spend multi-thousands of dollars on an item, enjoy being fussed over as much as they enjoy the item itself. This experiment in cross-cultural marketing via blogging is getting more interesting by the day….

The rest of my Friday, which should have been spent on a flight to Fort Lauderdale, was spent instead postponing my visit with my folks until next week when (hopefully) Wilma passes. Just in time for a weekend of rain and cold in New York.
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*awful pun courtesy my brother-in-law who now more than ever… needs to buy a bespoke suit.

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Random Posts

  • Tea stain comes complimentary on the label, huh?

    I agree and disagree with Hugh. Old money doesn't want to be fussed over. New money does. It's the difference between old and new.
  • Yes David, but the trouble arises when suddenly "the fuss" becomes more important than the actual product. Style bleeding substance dry- a common phenom in designer label. A common problem in New York, period.

    English Cut's customers generally LOVE the fact that we don't do that. The minute we start caring about "fuss" is the minute we start losing something truly unique. Just my opinion.
  • hugh macleod
    Heh. Dave's suit becomes more mythical in stature by the day...
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