From Hugh:
Reduced to the most basic level, the main reason English Cut is currently growing as a busines is simply because people like telling the story to other people. Because they like telling it, that’s what they do. Ergo, the story spreads.
So ask yourself this question: Do people like telling your story? Seriously, when people talk about what you do for a living, do their eyes light up?
If not, you’ve got a bit of a marketing problem.
There’s the key.
You either have a story or you don’t.
You either talk in a human voice or use buzzwords like “paradigm.”
Technorati Tags: pr, /public relations
