I’m new school
Just when I was about to blog about DYI PR, I wake up and find another gem from Mike Manuel.
Mike’s one of the few people on the inside of the agency world who is thinking in very concrete terms about where we go from here.
Since the dawn of PR time we’ve been pushing content out, says Mike, out to editors who in turn push it out to readers who are hopefully our clients’ audiences. That model doesn’t work anymore. It’s far to easy for writers and editors and even consumers to go and find the information themselves. So PR agencies and their clients need to turn the model on its head and become storehouses of content – releases, blogs, podcasts – that our audiences can pull and subscribe.
I think we’re getting pretty close to adapt or die time here.
Side note and self-promotion:I plan on bringing up this:
“Technologies like RSS are enabling PR programs in big new ways to pull attention in – the trick is making sure our clients have compelling enough content to hold it”
on my Syndicate panel.
Technorati Tags: pr, /public relations, /puppy, /syndicate
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