Sorry, but I can’t be bothered to get all huffy over the Steve Rubel Call to Action that may or may not be excluding all but the big and mid-sized PR agencies.
You can follow the whole thing on Memeorandum.
The whole pissfight is a mountain out of a molehill, as is the subject.
I’m inclined to agree with B.L. Ochman who rightly points out that we aren’t going to find any rouge creative types in the larger agencies anyway. Trevor Cook makes the same point – the big agencies “just see social media as another product line.”
That economic model has seen its day. Any window dressing in the form of blogging or participatory media practices is only going to delay the inevitable. Or like putting a dress on a pig, to mix a metaphor.
Bonus link: Jeremy Pepper chimes in with a spirited arguement in favor of the small agencies and sole practitioners being at the forefront.
Technorati Tags: pr, /public relations
The PR Agency Mindset Needs To Change … Not Just The Tools
Update: David Parmet echoes my thoughts with a lot fewer words than I used …
“(The agency) economic model has seen its day. Any window dressing in the form of blogging or participatory media practices is only going to delay the inevitable. Or lik…