I’m a PR guy, not an ad guy and it’s true what they say about ad and PR folks – never the twain shall meet and compare notes so we can all figure out what exactly is wrong with marketing.
So it is with great pleasure and a bit of trepidation that I took Joseph Jaffe up on his offer of a free copy of Life After the 30-Second Spot in return for a review.
So not only do I get some much needed plane reading for Sunday morning, but I can confirm my suspicion that the ad world is just as out of step as the PR world.
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