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	<title>Comments on: Don&#8217;t believe the hype</title>
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	<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/</link>
	<description>Public Relations, Social Media and Ephemera Since 2005</description>
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		<title>By: Omar Upegui R.</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9568</link>
		<dc:creator>Omar Upegui R.</dc:creator>
		<pubDate>Sun, 26 Feb 2006 22:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9568</guid>
		<description>Maresh:

I downloaded Rocket Post basic and it&#039;s so complicated that I have not been able to use it.  The configuration process requires a PHD in rocket science.  If you want people to use your product, you have to make it useful and easy to use.  So easy to use like an iPod and iTunes.

Regarding Flock&#039;s hype, I really don&#039;t see an issue there.  Since they released their DP version (not a finished product), they have continually upgraded it to wipe out reported bugs.  I&#039;m writing the comment with Flock 0.5.12 and it works so well, I sometimes forget it is a DP version.

The addition of Spellbound checking speller made it better, as well as using another social bookmarks dubbed Shadows.  Just let Flock&#039;s Devs some time and space and they will deliver a useful and &quot;different&quot; social tool; not necessarily a traditional web browser.

Cheers,

Omar.-</description>
		<content:encoded><![CDATA[<p>Maresh:</p>
<p>I downloaded Rocket Post basic and it&#8217;s so complicated that I have not been able to use it.  The configuration process requires a PHD in rocket science.  If you want people to use your product, you have to make it useful and easy to use.  So easy to use like an iPod and iTunes.</p>
<p>Regarding Flock&#8217;s hype, I really don&#8217;t see an issue there.  Since they released their DP version (not a finished product), they have continually upgraded it to wipe out reported bugs.  I&#8217;m writing the comment with Flock 0.5.12 and it works so well, I sometimes forget it is a DP version.</p>
<p>The addition of Spellbound checking speller made it better, as well as using another social bookmarks dubbed Shadows.  Just let Flock&#8217;s Devs some time and space and they will deliver a useful and &#8220;different&#8221; social tool; not necessarily a traditional web browser.</p>
<p>Cheers,</p>
<p>Omar.-</p>
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		<title>By: randy</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9470</link>
		<dc:creator>randy</dc:creator>
		<pubDate>Fri, 10 Feb 2006 14:59:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9470</guid>
		<description>I don&#039;t see what the problem is. It is a developer preview, not the finished product. It was released earlier than most others to allow more of the general public to be a part of the development. Who was expecting the holy grail, here? And as for the &quot;hype&quot; how else did people expect to get the word out? Hype is what we respond to. Sad but true.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t see what the problem is. It is a developer preview, not the finished product. It was released earlier than most others to allow more of the general public to be a part of the development. Who was expecting the holy grail, here? And as for the &#8220;hype&#8221; how else did people expect to get the word out? Hype is what we respond to. Sad but true.</p>
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		<title>By: Texas Venture Capital Web 2.0 Blog &#187; Blog Archive &#187; Anti-Hype</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9264</link>
		<dc:creator>Texas Venture Capital Web 2.0 Blog &#187; Blog Archive &#187; Anti-Hype</dc:creator>
		<pubDate>Sun, 25 Dec 2005 20:49:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9264</guid>
		<description>[...] Brian, and others, are riffing on the idea that Flock is overhyped.&#160; I tend to agree.&#160; Build something and let people start using - no need for a long drawn out PR blitz prior to the launch (note to self).&#160; I am not sure I agree with David Parmet&#8217;s views on beta, alpha and prealpha (hehe), but there is something here.&#160; Brian asks, &quot;Who is doing the right kind of marketing given the new environment?&quot;&#160; I would love to know the answer.&#160; Here are some of my ideas: [...]</description>
		<content:encoded><![CDATA[<p>[...] Brian, and others, are riffing on the idea that Flock is overhyped.&nbsp; I tend to agree.&nbsp; Build something and let people start using &#8211; no need for a long drawn out PR blitz prior to the launch (note to self).&nbsp; I am not sure I agree with David Parmet&#8217;s views on beta, alpha and prealpha (hehe), but there is something here.&nbsp; Brian asks, &quot;Who is doing the right kind of marketing given the new environment?&quot;&nbsp; I would love to know the answer.&nbsp; Here are some of my ideas: [...]</p>
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		<title>By: Asa Dotzler</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9244</link>
		<dc:creator>Asa Dotzler</dc:creator>
		<pubDate>Sat, 24 Dec 2005 04:23:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9244</guid>
		<description>(reposted from chrism&#039;s blog comments)

It would also help not to throw lots of big parties to hype your product (or even your ideas) until they’re good enough to live up to that hype.

It’s not as if all the buzz was a big accident. I mean, I was there at OSCON when [Flock folks] came on the scene to get some buzz from the press and people attending there. I saw the guestlist and photos [they] posted for the San Francisco party. A few months ago [the Flock team] were not only working to generate that buzz, [they] were eating it up (look back at those photos). Now it seems that [they&#039;re] blaming outside forces for drumming up that buzz.

I don’t believe this has anything to do with releasing code early and often. I’d wager that [Flock&#039;s] problem with expectations is a result of releasing a very loud buzz machine early and often.

– A</description>
		<content:encoded><![CDATA[<p>(reposted from chrism&#8217;s blog comments)</p>
<p>It would also help not to throw lots of big parties to hype your product (or even your ideas) until they’re good enough to live up to that hype.</p>
<p>It’s not as if all the buzz was a big accident. I mean, I was there at OSCON when [Flock folks] came on the scene to get some buzz from the press and people attending there. I saw the guestlist and photos [they] posted for the San Francisco party. A few months ago [the Flock team] were not only working to generate that buzz, [they] were eating it up (look back at those photos). Now it seems that [they're] blaming outside forces for drumming up that buzz.</p>
<p>I don’t believe this has anything to do with releasing code early and often. I’d wager that [Flock's] problem with expectations is a result of releasing a very loud buzz machine early and often.</p>
<p>– A</p>
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		<title>By: Manish</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9236</link>
		<dc:creator>Manish</dc:creator>
		<pubDate>Fri, 23 Dec 2005 15:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9236</guid>
		<description>Performancing is a nice add-in, Flock&#039;s not bad either. For a *much* more advanced blog editor, check out RocketPost:

http://www.anconia.com/rocketpost

It supports built-in photo editing, auto links to related posts, Technorati/Delicious tags, AutoCorrect, and lots more. (I designed it.)</description>
		<content:encoded><![CDATA[<p>Performancing is a nice add-in, Flock&#8217;s not bad either. For a *much* more advanced blog editor, check out RocketPost:</p>
<p><a href="http://www.anconia.com/rocketpost">http://www.anconia.com/rocketpost</a></p>
<p>It supports built-in photo editing, auto links to related posts, Technorati/Delicious tags, AutoCorrect, and lots more. (I designed it.)</p>
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		<title>By: Chris Messina</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9229</link>
		<dc:creator>Chris Messina</dc:creator>
		<pubDate>Thu, 22 Dec 2005 20:27:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9229</guid>
		<description>Best advice I&#039;ve heard in awhile: &quot;So release early and put on your flack jacket.&quot;

Thank you, David, for raising that important aspect of this discussion.</description>
		<content:encoded><![CDATA[<p>Best advice I&#8217;ve heard in awhile: &#8220;So release early and put on your flack jacket.&#8221;</p>
<p>Thank you, David, for raising that important aspect of this discussion.</p>
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		<title>By: Jeremy Pepper</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9227</link>
		<dc:creator>Jeremy Pepper</dc:creator>
		<pubDate>Thu, 22 Dec 2005 18:57:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9227</guid>
		<description>It&#039;s a risk companies take - look at Riya right now, and how beloved it is. I was part of Alpha I, uninstalled the &lt;b&gt;1 GB&lt;/b&gt; uploader, and haven&#039;t bothered to try out Alpha II ... all because Chuck D and Flavor Flav said &#039;don&#039;t believe the hype&#039; ... and because I didn&#039;t see the value as a consumer. 

Is Riya the next one to get Flocked? Probably, and I&#039;m not sure their team is in a position to handle such negative attacks.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a risk companies take &#8211; look at Riya right now, and how beloved it is. I was part of Alpha I, uninstalled the <b>1 GB</b> uploader, and haven&#8217;t bothered to try out Alpha II &#8230; all because Chuck D and Flavor Flav said &#8216;don&#8217;t believe the hype&#8217; &#8230; and because I didn&#8217;t see the value as a consumer. </p>
<p>Is Riya the next one to get Flocked? Probably, and I&#8217;m not sure their team is in a position to handle such negative attacks.</p>
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	<item>
		<title>By: Like It Matters</title>
		<link>http://www.parmet.net/pr/2005/12/22/dont-believe-the-hype/comment-page-1/#comment-9226</link>
		<dc:creator>Like It Matters</dc:creator>
		<pubDate>Thu, 22 Dec 2005 18:09:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.parmet.net/pr/?p=321#comment-9226</guid>
		<description>&lt;strong&gt;Perpetual Beta + Old School Hype Cycles = Hurt Feelings&lt;/strong&gt;

 David Parmet riffs a bit on the Flock post mentioned below (and evokes my fav cockeyed 90&#039;s sidekick Flava Flav): The whole release early, release often mentality is good in theory. When practiced against an impatient audience, it can...</description>
		<content:encoded><![CDATA[<p><strong>Perpetual Beta + Old School Hype Cycles = Hurt Feelings</strong></p>
<p> David Parmet riffs a bit on the Flock post mentioned below (and evokes my fav cockeyed 90&#8217;s sidekick Flava Flav): The whole release early, release often mentality is good in theory. When practiced against an impatient audience, it can&#8230;</p>
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