Jeremy Pepper points out the real fallout for PR and marketing bloggers from Jeremy Hermann’s recent adventure with Alaska Airlines.
Anyone care to take a wager that the muckity mucks at Alaska Airlines urged their minions to make those comments on Hermann’s blog?
In my conversations with PR agency types over the past couple of years about how to engage the blogosphere this is exactly the type of ‘engagement’ most agency higher ups envision on behalf of their clients. Not that I’m going to name names but in the past year a VP at one agency told me he’d ’sue the pants off of anyone who blogged about my clients’ (not very likely). The head of another firm told me he was really excited to get his clients in the blogosphere because his staff could just ‘cut and paste clients’ releases into the comments section.’ And in this here blog I’ve had to clear out comments from agency bots pretending to be just plain folk.
These are probably the same people who respond to help wanteds with their company email address.
The question for 2006 is.. what are we all going to do about this?
Update: Blogebrity asks the truly important question…. what, no podcast?
