Go to spam hell

I hate those ‘I’m using Blechster…. You should try it!!’ emails. If you want me to try something, just drop me an email. And forget Plaxo. I hate Plaxo. Learn how to update your contacts the old fashioned way, by keeping up with people.

So this morning, when I got an email from Adriana asking me to try out something called Goowy, I was at first taken aback, then I figured.. well she’s a smart one.. can’t be all bad. Might even be worth a try.

So it’s some sort of AJAX-y Flash-y desktop thingie and if there’s one thing I hate almost as much as the aforementioned ‘Try me!’ emails, it’s AJAX-y Flash-y desktop thingies. I already have a desktop. It’s called my computer.

I figured I’d forgive Adriana and forget about it. Until I read that she actually didn’t send me that email, Goowy did. Or rather the process of signing up for Goowy generated a spam message to all of her contacts. You can read about it here.

Fortunately I declined the chance to import my Gmail contacts, sparing you all a love note.

In the meantime, please join me in welcoming Goowy to the Spammers Hall of Fame.

Update: The always quotable Ben Matcalf offers his perspective:

Sure, this clever stunt may have (artificially) boosted your sign-ups, I’m sure the VC’s will love that. But it’s created a lot of immediate bad vibe about your product, and that’s before you realise the main service is just a crappy flash app. Considering the way you have gone about all this, what percentage of these signup do you think will ever come back? Very few I would suggest.

Thanks Goowy for showing the world how not to launch a website!

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Random Posts

  • Yeah, I got caught by the fact it came from Dennis Howlett who's also web savvy... so I thought - will give it a try and test it.

    Thanks for reading and posting about it. :-)
  • We are very sorry for any inconvenience this may have caused. This was not at all our intent and we thought we made it very clear during the process (the invite font was big and red).

    Since a few people have had a problem with this we have changed the process so that this will not happen in the future.

    Again we are very sorry for any inconvenience this has caused and appreciate your understanding and support.

    You can see our posting about this on our site @ http://blogger.goowy.com

    - goowy team
  • nice raising awareness post david, and adriana you've handled the unfortunate situation w/ class...

    as for the "goowy team" - (Alex, Gary, Jeremy and Sashi) - first, nice lack of transparency - you blew it initially by defaulting to an "opt-in invite all your contacts spam model" which seems strategically clueless, but then ya'll made the classic mistake of claiming "user error" instead of taking the blame yourselves - not a good way to rebound folks, but obviously based on your about page you've all been a part of a dot-bomb before - so you know the drill, that sound you hear is the air rapidly leaving your bubble ;)
  • Christina
    mike dunn needs to relax...
  • Alex
    No kidding. In his haste to hear himself talk, Mike made the major mistake of not researching their prior businesses. So they attempted to generate interest in their company, big deal. It might not have been the most ethical way to go about it, but it did succeed. We'll see how much Mike likes to talk once their company is firmly established.
  • lol - very nice...

    so alex - it's ok to be misleading and unethical if the outcome is that you are successful in generating interest in your product...

    now that sounds like marketing 1.0 ;)

    as for goowy itself - i could care less whether it succeeds or fails, i liked david's callout post which is the only reason for my comment...
  • goowy goowy
    I really don't like goowy. I just tried their app and it's nothing special at all.
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