“…blogs are not selling channels, they are disruption channels.”
Go and read that again.
I can only guess what Hugh meant by that. My own take on it is this: if you are looking at blogs and social media as just another channel to sell your sorry old message, you are doomed to fuck it up big time.
That goes for the agency that shit canned me last year (hint, rhymes with “Hooked on Phonics”) and the GM there who used air quotes every time he said the word blog. His bright idea was that when we ran out good ideas, so-so ideas and even bad ideas, we’d tell the client to start a blog.
It was also about a year ago that Sue and I were having dinner in Fort Lauderdale and she asked me “why don’t you start a PR blog?” The answer back then was simple – I was a corporate meatpuppet and meatpuppets aren’t supposed to disrupt the status quo.
A week later The Man took care of that for me and this blog was born.
Disrupt or die. Fuck shit up.
I’d say I had a much better 2005 than my former corporate overlords (hint, rhymes with “Ebonics”.)
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