From Cymphony’s Marketing Insight: Would PR Rather Not Be Measured?
Like whistling in a graveyard…
Here’s a test. Wait about six months after you lose a client. Then think about the last time you read something or saw something on TV or the Internet about the client. Probably never. That’s because most agencies operate in a bubble.
After a while it’s easier to believe the glowing words of the monthly report than it is to face the fact that 99.99% of all companies today are somewhere below airborne viruses and way below elementary school teachers and librarians in having any impact on the world. At all.
It’s easier to drink the Kool Aid.
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