Beta dos and don’ts
Pay attention to this one folks. Mike Arrington has compiled a list of pointers for tech companies contempleting their launch.
Back in the olden days - the 90s - we had the ’stealth mode’ where a client would retain a fancy pants PR agency to get lots of press attention but not give away what the company actually did. That worked for about six months in 1997 and then quickly gave way to the phrase ‘vaporware.’
Now we have endless betas, invite-only alphas and pre-release pre-alphas.
The more things change…
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