Riffing on a Steve Rubel post, Pete Caputa imagines a conversation between the clue-ed in PR guy and the clue-less CEO.
Pete and I had a conversation earlier where I said the nice thing about being out of the PR agency world is that I can work with clients who don’t need blogging and social media explained to them, or if they do, they are at least aware that this is something they need learn.
I’ve tried being the “evangelist” and all I got back were empty stares and “wait, how is this different from message boards?”
So the answer to Pete’s hypothetical is “if you have to ask, you can’t afford.”
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