From Marketing Sherpa, How Network Appliance Launched a Public C-Level Blog (Hint: Delicately).
Jody Baumann of Network Appliance gave the same story on a panel at Syndicate last December. It was interesting seeing her point of view as compared to Yahoo! blogger Jeremy Zawodny who was on the same panel.
I can’t imagine what folks in Big Scary Public Companies(tm) have to go through to blog. But I guess that’s why I’m on my own.
link via Shel Israel
Related Posts:
Related Ways to Take Action:
- Climate Change Blog Publicity Director
- Help Promote Arrow Web Hospital
- Presidential AmeriCorp Leadership Green Community Schools For the Future
