thought for the morning

Here’s the interesting thought of the day, for me at least

Everyone seems to be drawing the radio, to television to.. whatever… line.

But is it really a progression? Is the Internet, the Web, podcasts, blogs, etc., another form of media as we’ve come to undestand it?

Or is it something entirely new?

My problem with the traditional PR agency model (well, one of my many problems) is they view the Internet as another media to be pitched, controlled, spun, etc. But it’s not that at all. The Internet is a place. We go to the Internet to interact with each other.

This morning I read a brochure in my hotel room encouraged me to plug into Sheraton’s broadband provider so I can ’surf the Web.’ I don’t surf the Web – I haven’t surfed the Web in ages. I go to the Web to work, to interact with family, friends and colleagues. To learn something new. To buy things. Does anyone understand the distinction?

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Wes

David,

I am at one of Robert's students at Auburn and I see your point. Before your post I saw the internet as a form of media, but I got to thinking about other forms of media and saw the difference. When I think of media I think radio, television, print etc. Those outlets are used to get the word out about something and they allow for little or no interaction. Well, the internet gets the word out, and it allows for a lot interaction. You can write a letter to the editor, but it isn't guaranteed it will be printed in the paper. With the internet you can post your disgust on your blog and it will be published and read. That is why I think blogs are not just opportunities. I think blogs are essential for a corporation to keep up with the competition.

The internet is a place. It has often been called the "online marketplace." It is a place where anyone can say what they want. Anyone can sell what they want. Anyone can do what they want. I think corporations are crazy if they don't go and "sell" at this huge marketplace.

johntunger

David,

Yeah, I see the distinction and what's more, I see it the same way you do. The web is just my extended office/store/social space/studio/brain at this point. In a very real way it's an extension of my physical world that increasingly drives what happens in "real life."

BTW, things have been totally jumping lately. It's getting to the point where I can barely even keep up with all the interview requests, articles, etc. Yikes! I'll drop you a line when I get a chance. I feel like I've opened up a magic genie bottle that's gonna keep me dancing 24/7/365.

Kevin Behringer

I think that this question can be answered differently depending on who is answering. (Can't they all?!?)

What I mean is that people that are in, or dedicated to the traditional media sources will tend to see things like blogs, podcasts, etc. as another form of media.

People who have embraced the power of these interactions that come from the new tools like blogs see it as something completely different. We see it as an extension of our community. We see it as having a voice where we never could before.

We see it as opportunity.

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